

cotton color towel,
cotton color bathmat
One of the most important processes of making towels is refining and bleaching. In this process, oil and impurities are slowly removed from the original yarn using water as clean as drinking water to bring out cotton’s original water absorbability and natural whiteness. Softness is maintained by leaving the proper amount of oil in the cotton, so the towel will not become stiff after long-term use. High-quality water and the proficient skills of craftspeople of Imabari City, Ehime Prefecture, bring out the best in the materials.
This towel collection is available in 16 colours. Each colour has the name of a traditional colour of Japan. Matsunoha (pine leaf) is a deep green like the needles of pine trees, which are considered a symbol of longevity and constancy because they always have green leaves, Ginnezu (silver mouse) is silverish light grey that was a popular colour for kimono (traditional Japanese clothes) in the Edo period, Kamenozoki (looking in a water jar) is a refreshing pale navy like the colour of the sky reflected on the surface of water in a water jar, and Keshizumi (burnt charcoal) is the colour of burnt charcoal when the fire is put out. The subtle colours created in Japan’s unique culture and climate and their names reflect the sophisticated sensibility of Japanese people.



gauze and cotton towel
These two-ply towels are made by weaving together a light gauze cloth, soft to the skin, and a fluffy pile cloth with high water absorbability. The gauze cloth, smooth to the touch, is made of zero twist yarns, and the soft pile cloth is made of soft twist yarns of Indian Shankar long-staple cotton. As these towels are thin and not bulky, they are easy to store and carry around. In Japan’s humid climate, thin, quick-dry towels are valued because they reduce the daily stress of doing laundry. We believe daily items that we can use comfortably every day will make our life better.


gauze chambray towel
This is a thin, soft and compact towel; one side is made of gauze cloth, the other side is pile cloth. The gauze cloth is a smooth chambray fabric. The chambray is woven with a dyed yarn in the warp and a white yarn in the weft, having a rich, classic appearance with a light texture in a mélange pattern. As dense plain weave fabrics are used, the Gauze chambray towel is thin yet tough and durable, and its high-water absorbability can be maintained. High-quality hand-picked Indian Shankar cotton was used to weave the fabrics.























































