Several times we have tried to create a new design from a simple lighting product which we have been producing for 15 years. When we introduced this product into the market 15 years ago it was designed to obtain the ultimate simplicity by removing all unnecessary elements. We have challenged to bring a new design and functionality that gives fresh presence to this light stand. In the end, however, we have come back to the original design. The product we finally reached, by returning to the starting point is this Synchronicity. This basic light stand is still at present providing the same atmosphere.