Flagship Showroom 

Time & Style’s Seoul flagship showroom is located on Hakdong Street in the Gangnam district, a leading epicenter for interior trends in South Korea. Situated in the heart of an area where major European interior brands gather, the showroom occupies the entire third floor (approximately 450 square meters) of a five-story building dedicated to interior design. 

As you ascend the stairs from the lower level, you encounter a façade of black steel frames and glass reminiscent of Mies van der Rohe’s architecture, paired with a textured earthen wall inspired by the stone gardens of Zen temples—an entrance that invites visitors inward. By removing the existing partition walls and embracing the potential of the modern reinforced concrete structure with its ceiling height of over four meters, we reinterpreted the showroom through the careful selection of materials, details, and spatial composition. The result is a contemporary integration of values shared by Japan, Korea, and the broader East Asia region. 

A curated selection of tableware and everyday tools is displayed to the right of the entrance. Oriented toward the façade are two living-room settings, and beyond them, a kitchen and dining area arranged within a space finished in Japanese cedar. The living room, bedroom, and study are seamlessly connected and styled with a rich assortment of books, ceramics, and objects. Altogether, the showroom presents a nuanced and culturally mindful interior environment and a holistic vision of a refined lifestyle.